Voice Over Stuff

Voice Talent Emporium

When marketers make the decision to hire voice over talent, they aren't looking for just anyone - they're looking for a professional. It's certainly true that the right voice actor or actress for your project can boost the effectiveness of your marketing tremendously, but that means that you must put forth the effort the separate the wheat from the chaff and choose the candidate who is really the best fit for for the job. No matter the exact nature of your project, there are are several key traits that you will want to find in a professional voice actor.

These are a few of the characteristics that add up to an outstanding voice over artist:

1.The voice over is believable. You need someone who sounds like a real person, not a narrator or announcer. Talented voice over artists should be adept at practicing their 'non-announcer' reading and voices, so ask them to read a variety of pieces to make sure they don't fall into a pattern of reading like a newscaster.

2.He or she demonstrates a mastery of tone and pitch. It isn't simply chance that makes the voices of professionals stand out-- voice over artists work hard to cultivate their vocal styles in order to create a unique and musical effect.

3.He or she is willing to provide you with high quality examples of his or her work. When interviewing voice over talent, it's essential that you obtain a demo tape from each of your prospects. In addition to granting you insight into the quality of a candidate's work, this will help you keep your prospects straight after you're done interviewing.

4.He or she demonstrates the ability to perform in a wide range of vocal styles. During the interviewing process, you will probably ask your potential hires to read from a sample script or scripts of your choosing. Take a advantage of this opportunity and have candidates read in a variety of different styles.

5.He or she exhibits a good vocal flow. In everyday speech, most of us stop and start erratically, and do not have much control over our speed. In the case of a professional voice over artist, this should not be so-- a voice actor or actress should be able to speak in a fluid manner.

6.The voice over artist has solid references. Take the time to review references or testimonials to determine if you're working with an amateur or professional. Voice over artists who have a history of quality projects, working with a diverse set of clients, and providing consistency with their work are strong candidates for your project.

7.Energy, enthusiasm, and stamina. Those with experience in voice over know that it it is never a matter of simply reading a few lines and collecting a paycheck. Your voice actor or actress should be able to withstand the sometimes lengthy series of takes required to get it right, without becoming either mentally or vocally fatigued.

Hiring the right voice over talent can take time, but there are some key traits to look for during the interview and testing process. Look for any or all of these important qualities during your hiring process to ensure you find the perfect match for your marketing initiative.

About the Author: Terry Daniel is a Professional Voice Over Actor from Minneapolis, MN and Has Provided the Voice Talent for Dozens of Projects and Advertisements Since 1991.

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