If you're considering hiring voice over talent for an upcoming project, you'll need to schedule an interview, review demo tapes, and request a sample script reading from potential applicants. Voice over scripts make it easier to find just the right match for your business, and can make the interview process much more valuable. Think of the script as a sample of work your applicants can produce for you.
You don't need to give applicants too long to prepare for a sample script reading, as there is generally no line memorization involved. The applicants can make use of the script as they perform their reading, so they should only need an hour or so to get comfortable with the script before going into the studio.
The vocal style and tone of the actor or actress is an important consideration for companies looking to have voice work done. First, you must decide on the demographic at which your marketing is directed. Having a particular group in mind is the first step towards figuring out what you want in a voice actor, and this is doubly important in that it streamlines the hiring process by narrowing the pool of talent and reducing the number of applicants you must interview.
No matter what type of business or industry you're in, you'll need to compile a collection of different types of scripts to gauge the strengths and weaknesses of each applicant. The best way to do this is narrow down your field to a few key themes. Is your business producing a comedic advertisement? A serious monologue? A public service announcement that requires a more journalistic or reporting tone? Once you've established the general theme and tone of your campaign, the next step is tracking down a similar script that encourages the talent to adopt, or in some cases create, the unique voice.
To find a suitable script, all you really need to do is log on to the Internet. The databases available (often for free) online invaluable resources, and you can perform searches based on subject, theme, or keyword, to find exactly the script you need. With these resources at your fingertips, you'll be able to find a sample script that matches the tone and style of your marketing, as well as selections that will challenge your potential hires. Don't discount the helpfulness of online resources if you have elected to write your own, original script; you'll still find plenty of useful scripts that you can reference as you write.
The final step involves completing a demo script. Demo scripts need to be recorded so you can review them side by side with the entire applicant pool; it's important to capture at least two to three different scripts per applicant that demonstrate the talent's ability to be flexible, and gauge their comfort level with various styles. Demos can be recorded in your own recording studio, or requested as part of the initial application.
About the Author: Terry Daniel is a Professional Voice Over Artist from Minneapolis, Minnesota and Has Been Providing the Voice Talent for Hundreds of Projects and Advertisements Since 1991.
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